Brand Extension: Definition, How It Works, Example, and Criticism
WEBFeb 26, 2021 · A brand extension is when a company uses one of its established brand names on a new product or new product category. It's sometimes known as brand stretching. The strategy behind a brand...
Brand Extension – Definition, Types, & Examples, Pros & Cons
WEBBrand extension (brand stretching) is a marketing strategy that uses a company’s existing successful brand name for a new product or modified product in a new category. The brand extension strategy helps the company to extend and move the brand to another category.
14 of the Most (& Least) Successful Brand Extensions to Inspire …
WEBApr 19, 2023 · Brand extension is a marketing strategy that involves a company using its well-established brand name or image to introduce a new product or product categories to its customer base. This strategy works best when the new product category is related to its parent category and is something consumers and customers want.
Brand Extension Definition and Examples Done Right - Wix.com
WEBOct 3, 2022 · Get a clear definition of brand extension and develop your own strategy to propel your brand forward. Here are 9 brand extension examples done right. Learn what brand extension means, the different types that exist—plus explore real-world examples.
20 Brand Extension Examples That Will Inspire You - Thinkific
WEBMay 13, 2022 · A brand extension is a marketing strategy used by brands to offer new products and expand their reach. Usually brand extensions introduce products that relate to the original product or brand personality of the parent brand.
Brand Extension 101: Types, Risks, Benefits, and Strategy
WEBMar 6, 2023 · Discover how to take your brand to new heights and increase your market share through effective brand extension. Learn everything you need to know about brand extension, including its definition, benefits, risks, types, and strategies for building a successful extension.
Brand Extension Strategies - Qualtrics
WEBBrand extension – sometimes called “brand stretching” – is when a business uses one of its existing names for a new product line or type. This growth helps a brand to stretch out in new directions, but carries over the brand’s existing brand equity to instill customer trust and continue building on current brand loyalty.
Brand extension - Wikipedia
WEBBrand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off.
Brand Extension: Definition, Examples, Strategies & More - Bynder
WEBIn this guide, we’ll explore the brand extension definition in detail, looking into the different categories of brand extensions, the benefits of the brand extension process, and the strategies companies use to extend their brands.
A guide to brand extension strategies - LogRocket Blog
WEBAug 10, 2023 · What is a brand extension? A brand extension is an independent brand that’s separate from the main brand and any other brand extensions because they have different values, missions, products, and/or visual identities, while also sharing some of those attributes: