With ratings down, the NBA is desperate to squeeze the remaining value, stardom and prestige LeBron James has to offer before he retires in the near future. The league will therefore promote and glorify the hoops icon and Los Angeles Lakers star whenever the opportunity presents itself.

LeBron James, Kevin Durant, and Stephen Curry recently sat down for a conversation, where they discussed all types of topics -- ranging from life to the NBA, and even to the game itself. They also spoke on that four four-year from 2015 to 2018 where they met in four straight trips to the Finals.