When Samsung unveiled the world’s first 27-inch 4K gaming OLED monitor on Thursday, Engadget’s Igor Bonifacic predicted that other vendors would soon follow suit. (After all, Samsung is also the biggest supplier of OLED gaming monitor panels.

27-inch 4K OLED 240Hz monitors seem to be like buses: you wait ages for one and then three turn up at once. Asus, Samsung, and MSI are all announcing the industry’s next-generation QD-OLED gaming monitors that offer the benefits of 4K OLED 240Hz panels at the smaller 27-inch size instead of 32 inches.

Samsung teases its 2025 lineup of gaming and productivity monitors, including a glasses-free 3D gaming display and the AI-powered Smart Monitor M9.