Amazon is targeting retail rivals Shein, Temu, and TikTok Shop with a new deeply discounted storefront that sells a wide array of products for $20 or less. Called “Amazon Haul,” the mobile-only experience debuted Wednesday in the Amazon app and has everything from fashion accessories to home goods,

Amazon Haul is the Seattle company's new rival to Chinese e-commerce platforms Temu and Shein. A week or more to get a bunch of stuff I don't really need?

Amazon launched a new discount marketplace Wednesday promoting "crazy low prices" that competes with Temu, Shein and TikTok Shop. Why it matters: Price-sensitive consumers have been "trading down" to cheaper goods to save money while retailers have been promoting store brands.