Refresh for more… Paramount Animation and Hasbro Entertainment ‘s Transformers One, the first animated Transformers movie in close to forty years, looks to liven up the mid-September box office with a domestic start in the low $30Ms with potential for upside.

On the eve of Transformers One ’s release, the cast and crew understand they’re securing a place in the brand’s storied history as it caps a milestone year. At the same time, the fruits of their labor will connect with past generations while welcoming a new generation of kids who will carry the Transformers brand into its next 40 years.

There’s more than meets the eye at the box office this weekend. Paramount and Hasbro’s “Transformers One,” the franchise’s first fully animated film since 1986, has made $3.36 million in Thursday previews at the box office.