Zhang worked alongside Smith to design the YeezyBoost 700 aka "Wave Runner," which is considered one of the most significant sneakers to come out of the blighted Kanye West-Adidas partnership.
On December 2 nd, Footwear News will honor Kanye West with the “Shoe Of The Year Award", acknowledging the success and cultural imprint of his Adidas Yeezy Boost. “The sneaker releases ...
At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike’s Air Jordans. In many ways, it’s a David and Goliath story, as the greatest ...
West designed trainers under the Yeezy brand and Adidas said the loss of the business cut sales by €400m (£350m) in the first quarter of the year. Overall, total revenue fell by 1%. Despite the ...
Adidas would not provide any financial specifics ... This quarter the Yeezy Blush 500 and the YeezyBoost 700 were the most wanted styles" during the first quarter of 2018, Katy Lubin, a ...
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