It raises the question: How do brands figure out which line extensions will work and which won't? Advertising lawyer Barry Benjamin of Kilpatrick Townsend says, "It can be very difficult to ...

A brand extension uses the brand on a new market offering that's in a different product category. To illustrate: Ivory was initially introduced to the market as a brand of soap known for the benefits ...

Companies have more choice than ever over the domain that platforms their online brand, and several alternative domain ...

The success of brand extensions is crucial for businesses. This study examines the performance of successful and failing new brand extensions. Repeat purchase and penetration data of new brand ...

John Cena will retire from WWE and in-ring competition in 2025. With that in mind, here are five wrestlers he must face ...

The updates will contribute to maintaining the integrity of advertising in India and protecting consumers from misleading practices.

Played by Colin Farrell under pounds of prosthetic makeup, the character anchors the latest superhero series, a bridge ...

Experience education that reaches higher at Extension. Our voice will communicate with a curious and comprehensive knowledge of what’s possible, what’s logical and what’s next. Always aware of our ...

Morill also added that Tesla is in the process of developing new chargers with a longer cord for non-Tesla EVs ...

"IndyCar and Firestone in lengthy extension" was originally created and published by Sportcal, a GlobalData owned brand. The ...

VANCOUVER, BC / ACCESSWIRE / September 12, 2024 / Xebra Brands Ltd. ("Xebra" or the "Company") (CSE:XBRA)(OTCQB:XBRAF)(FSE:9YC0), a cannabis company, is pleased to announce the extension of the ...