Step into the world of classic cars and Hollywood legends with Patrick McNee’s Jaguar S-Type. This elegant car not only ...
As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...
The brand has launched an all-new identity for its future as an electric luxury automaker. The Jaguar XK180 concept car is the main focus of this article, and how it was inspired by XK models that ...
Unable to keep pace with more mainstream European premium brands like Mercedes, JLR is hoping to cater to luxury customers ...
Copy nothing, delete ordinary. Do it with an artistic vibe and without a hint of a smile. Those are the initial impressions from a new Jaguar branding campaign.
Jaguar Land Rover (JLR) will invest 65 million pounds ($80.71 million) to expand its luxury paint services in the UK and ...
After decades of selling sedans and coupes, Jaguar introduces its first SUV in the F-Pace. Based on the new XE sedan, this ...
The British carmaker decided to join other brands that thought they should stand for more than good products, but that can prove to be a disaster for it.
Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...
UK's luxury car manufacturer Jaguar Land Rover (JLR) has unveiled plans to invest £65m ($81.10m) to enhance its special paint ...