The company told investors that its "unhinged and viral marketing campaigns" helped add more users.
A notable collaboration is with the Japanese label NEEDLES, creating a capsule collection of a marriage between OVO's iconic owl with NEEDLES's butterfly, fusing streetwear and luxury. Besides ...
Back in July 2024, the Los Angeles Public Library “retired” its owl puppet after Kendrick Lamar beat a piñata version of Drake’s OVO owl logo in his “Not Like Us” music video.
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