Drake’s October’s Very Own (OVO) brand is going “back-to-back.” The apparel brand founded by the 40, Oliver El-Khatib and the rapper is releasing a new edition of its NCAA limited-edition ...

In response, Drake’s OVO clothing brand took a bold step forward, embracing change and redefining itself. It seems like this has been a year of many changes for Drake, from himself being at the ...

LSU collaborated with Drake's record label, OVO, to create limited-edition basketball merchandise and apparel.

New York City FC and Los Angeles FC have announced the launch of a limited-edition capsule collection in collaboration with the October's Very Own clothing brand (OVO). This collaboration pays ...

Two other stores followed in Los Angeles and New York City. The stores feature OVO-branded clothing, footwear, and accessories. According to a sign that went up earlier this week at Yorkdale, OVO will ...

Kendrick beef, this partnership is a major win for South Carolina. OVO is a powerhouse brand, and this deal is sure to bring in a significant amount of money, likely helping fund NIL efforts for ...