Starbucks has seen a lot of changes recently, and one of CEO Brian Niccol's new rules is a 30-second turn around that aims to improve the customer experience.

Starbucks' new CEO, Brian Niccol, says he hopes customers will one day be able to get a brewed cup of coffee in less than 30 seconds. In an interview with ABC's Good Morning America, the coffee ...

Whether the 30-second rule will bring more clientele through Starbucks' doors obviously has yet to be seen. However, Inc. tech columnist Jason Aten thinks it's a solid component of a broader ...