Apple is signaling to investors that its future product lines, despite being innovative, may not deliver the same profit margins as its hallmark iPhone. The tech company issued this warning in its ...

Apple Intelligence brings with it a new Siri that is better at understanding complex queries, but that isn’t good enough in ...

Dedicated Apple customers have strong ideas about the company's products, but they don't necessarily jibe with the company's ...

The Pixelmator team is joining Apple; here’s what this means for its users and the future of native photo editing on iOS, ...

It’s easy to love Apple’s powerful little desktop computer, as long as you can avoid buying more RAM or storage.

Most of us here at AppleInsider are fairly agnostic on the placement of the charging port on the Magic Mouse. It charges very ...

Apple's walled garden is facing legal threats in the US and Europe. Both of these lawsuits could cost them billions. The EU ...

Apple is reported to be looking into the smart glasses market, as a new initiative named 'Atlas’ is said to have gotten ...

Bloomberg looked at internal Apple emails that said the company knows that “testing and developing products that all can come to love is very important to what we do,” so that’s why it’s “looking for ...

Twenty years ago, most of us looked at food labels just to be ... We also see this strategy in the naming of products. For ...

The company currently does R&D in the US, China, Germany and Israel ... according to the RoC. Manufacturing of Apple products ...

Apple stock may appear pricey. Read why some may miss the future potential for the business, especially AI and services.