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Pharrell Williams and Nigo debuted their latest collaborative Louis Vuitton effort at Paris Fashion Week — Menswear at the famed Louvre Museum. According to High Snobiety, the Fall-Winter collection is a creative partnership between Williams,

Seventeen joined forces with Pharrell Williams for “Bad Influence,” an upbeat track that premiered during the Louis Vuitton’s Fall/Winter 2025 runway show in Paris. Williams wrote and produced the song, which was performed by Seventeen members S.Coups, Hoshi, Wonwoo, Woozi, The8, DK, Seungkwan, Vernon, and Dino.