Venmo payment options are the latest announcement in a broader effort from JetBlue to enhance its services and boost profits. The struggling low-cost carrier has searched for new revenue streams as larger airlines introduce their own budget options, increasing competition for those flyers.

In the first-ever partnership between an airline and Venmo, U.S. customers can now pay for their JetBlue flight.

JetBlue has announced it is the first airline to accept Venmo as a payment method for online bookings. The feature is currently available on their website and is slated to roll out on their JetBlue mobile app.