It raises the question: How do brands figure out which line extensions will work and which won't? Advertising lawyer Barry Benjamin of Kilpatrick Townsend says, "It can be very difficult to ...

A brand extension uses the brand on a new market offering that's in a different product category. To illustrate: Ivory was initially introduced to the market as a brand of soap known for the benefits ...

Companies have more choice than ever over the domain that platforms their online brand, and several alternative domain ...

The success of brand extensions is crucial for businesses. This study examines the performance of successful and failing new brand extensions. Repeat purchase and penetration data of new brand ...

The updates will contribute to maintaining the integrity of advertising in India and protecting consumers from misleading practices.

Parham Santana, a brand extension consultancy, took a poll of 11,000 Adweek readers who were asked to pick their top three from a list of 10 best and worst identified by Parham Santana.

Experience education that reaches higher at Extension. Our voice will communicate with a curious and comprehensive knowledge of what’s possible, what’s logical and what’s next. Always aware of our ...

VANCOUVER, BC / ACCESSWIRE / September 12, 2024 / Xebra Brands Ltd. ("Xebra" or the "Company") (CSE:XBRA)(OTCQB:XBRAF)(FSE:9YC0), a cannabis company, is pleased to announce the extension of the ...

Along this journey, she began to notice that there were not many curly hair extension brands on the market. That said, she’s creating her own line, Blūm, out in mid September, to fill the gap.

VANCOUVER, BC / ACCESSWIRE / September 12, 2024 / Xebra Brands Ltd., a cannabis company, is pleased to announce the extension of the expiry date of an aggregate of 13,311,731 outstanding ...