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How one mistake of Adidas made Nike the market leader of sneakers
In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...
What if durability wasn't measured in miles? Nike's latest shoe, the Cosmic Runner, focuses on the needs of a different type ...
The collaboration consists of two bold colorways of the Nike Air Max Sunder retro designed in partnership with Kids of ...
However, the company hit a setback in 1984 when it posted its first-ever quarterly ... which mandated that shoes must match a team's colors. Nike faced a $5,000 fine for every game Jordan wore ...
Buezo needed every colorway of every retro, sometimes in doubles just to keep a crispy pair ready. A special shoe like an Air Jordan 8 reissue warranted a triple-up. His employee discount made ...
The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...
D printing is injecting much-needed innovation into sneaker design, but it’s small brands that are leading where big names ...
Material: The fabric your gym clothes are made of is one of, if not the most important factors to note. A thick cotton tee ...
Maybe Boston Celtics star Jaylen Brown wasn’t imaging his beef with Nike after all. On Thursday, Nike Basketball’ s X account ...
The 38-year-old Spanish tennis ace is retiring after the Davis Cup, but he’ll still have a robust portfolio of investments and endorsements.