For years, social media users have shared what they describe as Netflix's original logo featuring black lettering and a ...

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It gives the logo a sense of authenticity and connection to a real place. It's not just a pretty picture – a story, a challenge, an aspiration. 2. The Sky Background The mountain ... and Patagonia's ...

You are not only looking at a logo but staring at a piece of history, at a slice of culture, at a testimony to how to get branding right. This is no ordinary corporate symbol ... and black became the ...