The campaign transforms home windows into ad spaces by offering free roller blinds printed with sleep product ads, turning personal homes into promotional billboards.

The Swedish homeware brand turns black-out blinds into advertising spaces in a simple yet genius campaign created by Åkestam ...

Known for its playful and innovative advertising, the Swedish furniture maker has discovered a way to boost brand visibility ...

The outside of each blind displays a price and a product from IKEA’s sleep range, such as pillows, duvets, and mattresses.

At IKEA, creativity and functionality go hand in hand, a fact that is clearly demonstrated in their recent campaign. This ...