The company cut ties with West in October 2022 after the rapper made antisemitic comments and engaged in bizarre behavior, slashing his net worth and ending his billionaire status.

Adidas responded after Kanye West blasted the sportswear giant in a scathing Instagram rant over his Yeezy brand.

Kanye West is back on social media, and – as expected – he has plenty to say in 2025. On Tuesday (Jan. 7), the controversial talent shared a lengthy message to adidas, a company who he felt is trying to undermine his business with shady tactics.

Kanye West is once again airing his grievances on social media, taking to Instagram Tuesday night to share one of his patented punctuation-free statements. This time, he’s taking aim at partner-turned-rival Adidas, Fear of God founder Jerry Lorenzo and other unnamed designers who he says copied his once-flourishing Yeezy line.

Adidas parted ways with Ye in October of 2022 following a 10-year partnership after the rapper began spewing anti-Semitic rhetoric online and in interviews. The company took a major hit as a result and later decided to sell off its remaining Yeezy stock to recoup.

Ye shared a screenshot of a Google search where, when searching Yeezy, the Adidas website comes up before his personal YZY site. “Members at adidas Stop doing this Stop doing your moves to hold me back,

Kanye West and Adidas have had a tumultuous relationship for the past couple years now, a relationship that officially dissolved in October 2024 when the two parties reached an out-of-court settlement.

Kanye West is calling out his former business partner Adidas over allegedly shady search engine tactics in a lengthy rant.

Kanye West is not one to stay silent or hold back from expressing what’s on his mind. Once again, he has proven this to us. This time, he called out Adidas after Google search results excluded the Yeezy website,