In the rush to demonstrate marketing ROI, many B2B leaders have created a system that rewards activity over impact while ...

As smartphone hardware innovation stagnates, Apple and Samsung are touting AI-powered software upgrades, but consumer ...

Mergers can change how businesses operate, especially in marketing and technology. The recent deal between Yes& and Beacon ...

Brands need to stop treating influencers like ad placements and start treating them like true equity partners.

At the inaugural edition of e4m Auto Marketing Awards 2025, OMD bagged an impressive 42 metals across various categories for ...

LinkedIn's new Conversions API and Revenue Attribution Report can help give marketers deeper insights and improved attribution accuracy.

Learn how to implement a powerful social listening strategy to track conversations, gain valuable insights and actively ...

The Delhi Chapter of CMOs' Charcha 2025, hosted by Adgully, was held last week, bringing together top marketing minds to ...

From Aura Beauty and Nesting Parties to the Pickle Fix, Pinterest’s ‘not yet trending’ report lays out the data-driven ...

CFO Ben Bos noted that the company’s EBITDA before special items was €21M, down 58% from the prior year, with total sales of €243M. Bos emphasized that the focus on profitability led to lower customer ...

Ecto World LLC, which does business as Demand Vape, and its affiliate Magellan Technology Inc. were among the nine companies ...

New York Attorney General Letitia James has filed a lawsuit against 13 major e-cigarette manufacturers, distributors, and ...