Almost five decades since its creation, Floris's Elite fragrance maintains icon status and remains a Floris family favourite ...
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Perfumer Francis Kurkdjian on reinventing Dior's fragrance icons“The brands of the era started to create new names (for their perfume lines): at Hermès they created Soie de Parfum: silk of perfume. At Guerlain, Parfum de Toilette. And at Dior, Esprit de Parfum.
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