Part of what has helped Star Wars become such a dominating force in pop culture is its branding and merchandising, allowing ...

Some movie franchises aren’t just about ticket sales. They’re about action figures, trading cards, and themed lunchboxes ...

Several new "Star Wars" apparel items featuring Darth Vader have arrived at World of Disney in Disneyland Resort.

People looking for presents to buy this holiday season may want to look at the different merchandise options for fans of the new series Star Wars ... as children or adults may want to assemble ...