Image: winhorse (Getty Images) The Starbucks ceramic mug hype is real – so much so, CEO Brian Niccol mentioned it three times during the company’s Jan. 28 earnings call. “We reintroduced ...

Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is ...

THE NEW STARBUCKS STRATEGY: WILL CEO BRIAN NICCOL'S PLAN WORK? The company also said baristas at locations in the U.S. and Canada will put "any" drinks ordered "for here" in coffee mugs ...

Brian Niccol can't get enough of Starbucks' ceramic mugs. Since the CEO moved from Chipotle for the top job in September, he's focused on making Starbucks a more inviting place for customers to ...

The new CEO at Starbucks, Brian Niccol, is hoping “mug hugs” will keep customers in store for longer. © 2024 Fortune Media IP Limited. All Rights Reserved. Use ...

Details such as the mugs and perfectly crafted macchiatos can help Starbucks signal that its drinks are worth the price, according to Eric Gonzalez, an analyst at KeyBanc Capital Markets.

Starbucks is out to change the perception of itself and a world accustomed to grab-and-go culture. How? Ceramic mugs, handwritten notes and condiment bars. Company CEO Brian Niccol talked about the ...

Those who choose the latter will receive their drink in a ceramic mug, glass or clean personal cup brought from home. Joshua Trujillo/Starbucks Starbucks patrons who opt to stick around and enjoy ...

Those who choose the latter will receive their drink in a ceramic mug, glass or clean personal cup brought from home. Starbucks patrons who opt to stick around and enjoy their beverages in mugs ...

Starbucks' changes mark the first major test of whether CEO Brian Niccol can dig the company out of its first annual sales decline since the pandemic hit in 2020 ...

Details such as the mugs and perfectly crafted macchiatos can help Starbucks signal that its drinks are worth the price, according to Eric Gonzalez, an analyst at KeyBanc Capital Markets.