While creating social media content can drum up sales, it also helps build trust and creates a community where women feel ...

But there is one beauty rule I have never, ever broken: don’t mess with your natural eyebrows. I can’t quite remember exactly ...

Jenny McCarthy and a topless Donnie Wahlberg star in Formless Beauty's cheeky 2024 holiday card in celebration of the brand's ...

For its fiscal second quarter, ended Sept. 30, e.l.f. Beauty sales soared 40% year over year to $301.1 million, easily ...

The beauty industry is both a vital component of the U.S. economy and an influential player in shaping consumer behavior and ...

Shop the best early beauty deals for Black Friday and Cyber Monday — including sales from Amazon, Ulta, and Sephora — on skin ...

Anyone looking for a stocking filler to gift a beauty enthusiast this Christmas, John Lewis may have the perfect present ...

Angelina Jolie teamed up with Tom Ford Beauty for the brand's new campaign for its Runway Lip Color. In the cinematic video, ...

Behold the future of your skin, hair, and body. The ELLE beauty team talked to experts to learn about the most exciting ...

Advent calendars are a fun way to treat yourself or someone else The holiday season is known for some of the best drops in ...

New in stores are Helena Rubinstein's facial treatment and Anessa's reformulated child-friendly sunscreens. Read more at ...