Iconic 1980s chocolate bar brand now worth £1.7BILLION to be new sponsor of F1 in groundbreaking deal
FORMULA ONE have announced a stunning sponsorship deal with iconic chocolate bar brand KitKat. The multi-year partnership ...
GlobalData on MSN2d
Nestlé strikes Formula 1 deal for KitKat
The tie-up will officially start during the 2025 season, continuing through 2026, at which point it will expand.
SportsPro2d
F1 unwraps partnership with Nestlé’s KitKat from 2025
KitKat becomes the motorsport series' official chocolate bar from next season before the deal expands in 2026.
Yahoo Finance3d
KitKat® becomes the Official Chocolate Bar of Formula 1®
The collaboration will officially launch during the 2025 season, marking the 90th anniversary of KitKat and the 75th anniversary of Formula 1. It will then expand across the world throughout 2026.
Marketing Interactive3d
KitKat teams up with Formula 1 to cater to growing diverse fanbase
Chocolate brand KitKat is set to become the official chocolate bar of Formula 1 with a new multi-year collaboration.