Anta still trails Nike in its home market, but global brands are increasingly losing their edge in China. Local brands have a ...

Equestrian lovers aren’t just about the sport or the majestic horses ... None other than the legendary estate of Levi Strauss ...

Today, adidas Sportswear unveils an all-new collaboration with iconic winter boot brand - Moon Boot - marking the first brand ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Annual Laureus Sport for Good Index recognises brands using sport to drive positive social and environmental change.

Explore the latest innovations in recycling technology and their role in building a sustainable, waste-free future.

Leicester kidswear brand Hype has been sold to Apparel Brands. The deal comes 18 months after Hype was sold out of administration, saving 82 jobs. By leveraging Hype’s established popularity with ...

Adidas partners with The Hidden Opponent to promote athlete mental health, launching a supportive apparel line and expanding ...

sportswear, and footwear, as well as headgear, camping equipment, ski apparel, and outerwear accessories under its brands, ...

On’s co-founders say it’s no longer “just a running brand.” The post On Brand Posts Record Sales, Says It’s No Longer ‘Just a Running Brand’ appeared first on Front Office Sports.

Houston Rockets rookie Reed Sheppard — selected third overall in the 2024 NBA (National Basketball Association) Draft — recently signed a multi-year apparel and footwear deal with the popular ...

As reported by Forbes, LeBron James made history in 2022 by becoming the NBA 's first active player to reach billionaire ...