Whew! It’s the last round of the league phase of the Champions League! To prevent teams from tanking to gain some competitive ...

Louisville City FC is shedding its stripes. Stephen P. Schmidt has the story about the soccer club starting a new apparel ...

We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

Tottenham Hotspur have been looking to bring in a new striker in the ongoing winter transfer window given how the Lilywhites ...

FIFA has announced adidas as the Official Supplier of the inaugural FIFA Club World Cup™ in truly eye-catching fashion, with ...

Despite failing to qualify for the round of 16 - with a nervy play-off clash awaiting - Manchester City rank as the third ...

Plus: Man City are in talks over a deal for Porto midfielder Nico González but are unwilling to meet his £50m release clause; ...

Newcastle United notebook as the Magpies edge closer to the prospect of spending big in future transfer windows ...

Because around the same time, the spring 2025 fashion season was underway, and it was like you couldn’t throw a stone without ...

The Spanish outfit's trio of kits - home, away and third - for next season have been leaked by the ever-reliable ...

Reports coming out of Italy suggest that Villa's interest in AC Milan forward Samuel Chukwueze ... The shirts will also feature adidas' Aeroready technology as well as the famous three stripes ...

This season, AC Milan’s sleek away kit features a stylish ... Following the trend of white, black, and red kits, Adidas nailed Manchester United’s third kit. Both long—and short-sleeve ...