The 2024 MLB postseason has arrived. With it, so too has a brand new league-wide sponsor. Visible on every team's helmets ...

Taylor Guitars is now featuring the official team logos and colors of all 30 Major League Baseball teams on their instruments ...

I counted 21 brand logos shown during the 10 seconds ... The company benefited from appearing on all helmets during the most-watched MLB Wild Card round yet, with ratings up 25% over last year.