Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Cooper Flagg entered the college circuit as the best player in the nation, after rejecting offers from programs like Kansas, Michigan, UCLA, UConn and more.

Rutgers men's basketball stars Ace Bailey and Dylan Harper on Thursday signed a name, image and likeness (NIL) endorsement ...

Despite some criticism from UCLA fans over football coaching the past few years, athletic director Martin Jarmond's contract ...

Nike and Hasbro's LBJ-themed Monopoly set includes themed game pieces like branded King James rings, sneakers, basketballs ...

Brockton's AJ Dybantsa, the nation's top-ranked basketball recruit in the 2025 class, donated Nike gear to students at ... yet to play a single minute of college ball. This partnership exemplifies ...

Houston Rockets rookie Reed Sheppard — selected third overall in the 2024 NBA (National Basketball Association) Draft — recently signed a multi-year apparel and footwear deal with the popular ...

Cal’s women's basketball team announced on Wednesday the signings of four incoming freshmen, including two who are ranked ...

Kaylene Big Knife, a University of Montana alumna from the Chippewa Cree Tribe, has created the Native Griz logo for UM's ...

Co-branded HCC and Nike apparel will now be available ... in e-sports, men’s basketball, and men's track and field. Since 1970, Howard Community College (HCC) has been a preferred college ...

Paige Bueckers is taking her shoe game to the next level and making history in the process. The Paige Bueckers x Nike GT ...