In other words, their analysis will be critical. In this chapter we will look at three key qualitative research methodologies – unstructured interviews, (critical) ethnography and focus groups.

Ethnography seeks to understand reality from the native point of view, offering a more nuanced understanding of social ...

Digital methods in healthcare research have been steadily gaining ground but ... This book offers a digital lens in the participatory perspective of ethnography, a qualitative methodology. A series of ...

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Building brand trust creates loyal customers, inspires advocacy and drives lasting growth. By going beyond standard metrics, ...

As the race to electrify vehicles continues to accelerate, it has never been more important to understand how we can support ...

Elizabeth Isidro, E. and M. Hernandez were invited to present a talk on Parents as teachers: Behavioral skills training and parent literacy at the 4th Annual Adult Literacy Research and Training ...

Economic research is a fundamental activity at the IMF. Many of our staff members involved in research have made their CVs available online, showcasing their areas of expertise and their IMF and ...

The Honors College hosts six Romo Professorships on a rolling basis, with three appointments available each year. Han, Sue ...

Participatory and invasive online worlds: exploring the research method of qualitative digital ethnography Adele Philips and Shane Blackman Canterbury Christ Church University, United Kingdom 11.