Stefan Chatrath, professor of sports marketing at the University of Europe for Applied Sciences in Berlin, said the NFL’s ...

Stefan Chatrath, professor of sports marketing at the University of Europe for Applied Sciences in Berlin, said the NFL’s appeal in Germany skewed toward a younger ... “At the moment, the NFL brand is ...

This Sunday, Germany's growing community of NFL fans gets the Panthers and the Giants, and Munich is already buzzing.

And the game poses a big one, leaders say. To understand the Panthers’ opportunity to grow their brand on Sunday, consider what Germany offers. In mid-2021, the Panthers did some research prior to ...

Under a new sports agency arrangement for Verizon, Genesco will handle the brand's NFL work, reports SBJ's Terry Lefton.