Stefan Chatrath, professor of sports marketing at the University of Europe for Applied Sciences in Berlin, said the NFL’s ...

This Sunday, Germany's growing community of NFL fans gets the Panthers and the Giants, and Munich is already buzzing.

Among the crowds on the historic Marienplatz square were Annika and Robert Peter, from Bonn in western Germany. They're ...

And the game poses a big one, leaders say. To understand the Panthers’ opportunity to grow their brand on Sunday, consider what Germany offers. In mid-2021, the Panthers did some research prior to ...

Under a new sports agency arrangement for Verizon, Genesco will handle the brand's NFL work, reports SBJ's Terry Lefton.

In a deteriorating economic climate, Europe's second-largest footwear producer is counting on on the modernization of its ...

AN INCREDIBLE fleet of abandoned cars that were sat in a junkyard for decades were recently sold off at an auction – with ...

Little Caesars’ multiyear deal to be the NFL’s official pizza sponsor has proved to be effective for the Detroit-based chain, ...

Anybody who thought Jurgen Klopp was going to put his feet up after nine years of managing Liverpool were mistaken after he ...

German veteran defender Mats Hummels, who with Germany won the 2014 World Cup, made his first public appearance with Victoria ...

Volkswagen’s preferred shares rose 0.7% as of 11:50 a.m. in Frankfurt trading, with some analysts describing the results as better than feared following two profit warnings in the span of three months ...

Discover the top 10 most reliable car brands, where Japanese automakers lead the pack. Find out which brands offer the best ...