Oita Airport in Japan will be temporarily renamed Oita Hello Kitty Airport between April and October this year.

OITA -- Oita Airport will be temporarily renamed "Oita Hello Kitty Airport" during the World Expo in Osaka Prefecture, which ...

Oita Prefecture and Sanrio Entertainment have announced a tourism campaign in conjunction with the Osaka-Kansai ...

Everland’s iconic spring flower festival will kick off Friday and showcase a wider range of collaborations with the Japanese ...

The Sanrio Hello Kitty and Friends Giant Kuromi Plush is a massive collectible indeed, and it's likely around the same size ...

This new and exhaustive collection of Razer gaming gear is based on the cheekiest Sanrio character, Kuromi, and her pink and ...

Cherry Philippines has teamed up with Sanrio to launch a tech collection featuring beloved characters like Cinnamoroll, ...

Cute installations aside, there’s also a pop-up merchandise store with Singapore-exclusive Miffy goods from just $4.90.

Sanrio’s latest campaign is a clapback against the counterfeit industry, but can consumer education and marketing really curb demand for cheaper alternatives?

Total sales for open-world adventure game Hello Kitty Island Adventure have surpassed 500,000 units just 30 days after its ...

After just 30 days on sale, Hello Kitty Island Adventure has sold half a million units digitally ahead of its physical ...