For his first meeting with Coca-Cola employees as the CEO, Quincey made two bold decisions: He didn't wear a suit and the ...

Coca-Cola CEO James Quincey discusses brand transformation, leadership tips, innovation, AI in advertising, and the future of marketing.

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

NewJeans/NJZ have shared a remake of the iconic '80s advertisement song for Coca-Cola, titled 'I Feel Coke', alongside an accompanying video.

The K-Pop sensation NJZ has once again surprised fans across the globe with their recent collaboration with Coca-Cola.

Among today’s creative highlights, Gatorade celebrates dreaming big (and not just among pro athletes); Coca-Cola teams up ...

"Spring has officially sprung at Dunkin’! After a long winter, America’s largest donut and coffee brand is celebrating the ...

USA TODAY 10BEST Readers' Choice Awards recently released its list of the locations with the best small town beer scenes, and ...

The never-ending hilarious ad war between beverage majors Coca-Cola and PepsiCo has taken off this season with PepsiCo's "any time" jibe at its bigger rival Coca-Cola's "half time" campaign. Replying ...

Industry experts highlight how rivalry can sharpen marketing strategies, turning Coca-Cola's cricket-themed ads into a launching pad for Pepsi's audacious new approach. (With inputs from agencies.) ...

The rivalry took center stage with a full-page newspaper ad, where PepsiCo cleverly flipped the script, aiming to capture consumer attention with a direct challenge to Coca-Cola’s messaging. Notably, ...

However, industry experts believe that the recent Coca-Cola versus Pepsi ad war — famously known as the cola ad war — lacks the same creative fizz and no longer holds the same importance for consumers ...