All Sanrio characters create a whimsical universe filled with charm and nostalgia. Read on to explore beloved icons like ...

Sanrio’s latest campaign is a clapback against the counterfeit industry, but can consumer education and marketing really curb demand for cheaper alternatives?

Total sales for open-world adventure game Hello Kitty Island Adventure have surpassed 500,000 units just 30 days after its January 30 release for Switch and PC via Steam, developer Sunblink ...

Sanrio Character Ranking popularity poll is about to begin, and we'll see if Cinnamoroll can hold onto the crown again.

Sanrio, the Japanese entertainment company best known for Hello Kitty, is partnering with consumer electronic brand Cherry ...

Leading fast-food chain Jollibee has introduced a new set of collectible toys featuring popular Sanrio characters as part of ...

Whether kids are building, unboxing, or immersing themselves in imaginative worlds, these upcoming toys promise fun, ...

Sanrio chose Cinnamoroll as the protagonist for the month of March since this adorable character celebrates his birthday on ...

Homegrown fast food chain Jollibee on Friday, February 28, unveiled Sanrio characters as the newest Jollibee Kids meal ...

The Snorkel is an item you can craft in Helly Kitty Island Adventure. To unlock the recipe, you must reach friendship level 6 ...

Meet the eight limited-edition L.O.L. Tots inspired by the most iconic Hello Kitty and Friends characters, including Hello ...

First 200 dine-in and take-out customers of select Jollibee outlets get to buy and take home Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pompompurin and Pochacco toys — one toy together with ...