Shoppers in the U.K can pick up the iPhone 16, iPhone 16 Pro and iPhone 16 Pro Max for less today. At roughly 5% off for all handsets, the price drops aren’t huge, but this is one of the few discounts Apple’s flagship range has seen since they were launched in September.

UBS analysts led by David Vogt slashed their iPhone sales estimates even further below Wall Street’s consensus amid China weakness.

Amid increased competition in the smartphone market, Apple is offering customers in China a rare discount on its latest phones ahead of the Chinese New Year. iPhone 16 Pro models will cost 500 Chinese yuan,

Apple is offering rare discounts of up to 500 yuan on its latest iPhone models in China, as the U.S. tech giant moves to defend its market share against rising competition from domestic rivals like Huawei.