Welch, who became a viral meme last year for her infamous 'You gotta give ’em that ‘hawk tuah’ and spit on that thing!' line, has been in hot water since she launched her $Hawk coin, which drastically gained in popularity right up until it crashed.

Haliey Welch's $HAWK memecoin quickly rose to a $490 million market cap when launched on December 4. But its value plunged $440 million in just 20 minutes.

Haliey Welch, known as the 'Hawk Tuah' girl, faced backlash after her cryptocurrency, $HAWK token, collapsed, losing over 90% of its value. Addressing the situation in a podcast, Welch expressed regret and revealed she was misled.

The meaning is in the name, it's when a coin is 'pumped up' in value by a celebrity or something else driving it, and then sold so that the creators can make profit. '$HAWK token' lost its buyers millions, and as the face of it, 'Hawk Tuah Girl' Haliey Welch was cancelled on social media.

It’s been over two months since all the controversy went down surrounding Haliey Welch aka Hawk Tuah girl and her cryptocurrency debacle, and since then she’s disappeared into thin air. In case you need a quick refresher on exactly what happened that caused her to go into apparently hiding, here’s a quick recap on the whole thing.

Haliey Welch, colloquially known as the “Hawk Tuah girl” — I just imagined that, after she lives a long and happy life and peacefully passes away in 75 years, will “Here lies Hawk Tuah” be on her headstone? — has returned to the public eye after the launch of her cryptocurrency blew up in her face in an alleged “pump-and-dump” scheme.

“When are we getting a new Talk Tuah episode? We’re starving for more Talk Tuah, ” one X user posted yesterday. “Where is hawk tuah girl. Is she safe. Is she alright,” wrote another .

Overnight ‘viral star’ Welch saw her time in the limelight overshadowed by a cryptocurrency polemic that saw her embroiled in controversy.