Sonny Vaccaro says his new book offers the gospel truth of all that has happened in his life. "I'm not afraid of anything said in there," he said. "I go deep into some of the subjects that I wanted to ...

NPR's A Martínez speaks with Sonny Vaccaro and Armen Keteyian about their new book, Legends and Soles, The Memoir of An American Original.

Sonny Vaccaro's memoir shares how he became Godfather of summer basketball, got Nike to bet everything on MJ and took down ...

Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt ...

LeBron James almost wore adidas. James was still in high school and being pitched by sneaker consultant Sonny Vaccaro to say no to Nike and instead wear the adidas brand. Vaccaro purportedly ...

Here is Matt Damon as Sonny Vaccaro in a pretty wonderful movie about Michael Jordan and Air Jordan shoes called “Air,” talking about Michael in that movie: “Once they’ve built you as high ...

and how the company's Marketing VP Rob Strasser and CEO Phil Knight tasked basketball talent scout Sonny Vaccaro to find a new spokesperson for their shoes. Although they considered third draft ...

The Memoir of an American Original" about Sonny Vaccaro's career in sports marketing, which included signing Michael Jordan to Nike.